Somebody posted this picture of King Charles and Ozzy on LinkedIn (wish I could remember who).  I laughed out loud.

It’s a great reminder to examine the specificity you may be using in your persona development. 

Are you detailed enough to draw out the pains, gains, jobs-to-be-done for the appropriate persona?

In a recent job I had a handful of customers who bought thousands of units a month from my website, and many that purchased a couple units a month.  Their needs within my software to achieve the volumes they needed for their business was very different.  We had 9 distinct personas with volumes, and technical needs detailed out.  I’ll talk about only 2 of them here for brevity, and look at the persona needs as they “journey” through my website.

As you might expect the personas had different needs from my website.  Appraisal tools were meaningful to one but irrelevant to another.  Bidding was wildly different.

Do you have your personas mapped to their journeys in your software?

How many distinct personas do you use, monitor, track?

Do you think about the value one persona brings to your business vs. another?  In the example above a change in the website appraisal tool may well be prioritized behind the integration feature for the large volume buyer.

Stay curious!